Billboards, finally accountable.

Digital out-of-home advertising done like performance media: targeted, optimized and measured, from a team that knows the ground you’re advertising on.

THE SHIFT

Digital out-of-home is no longer a buy-and-hope billboard.

Modern DOOH lets you reach the right audience, in the right place, at the right moment, and prove it worked.

We plan the strategy, make the creative, run the campaign programmatically, and report back with proof-of-play and foot-traffic attribution. You get the reach of the street with the accountability of digital.

WHY DOOH NOW

Three things a buy-and-hope billboard can't do.

Targeted

Reach the right audience by location, daypart, weather and proximity, not a blanket billboard.

Optimized

Programmatic buying with in-flight adjustments and multiple dynamic creatives per campaign.

Measured

Proof-of-play dashboards plus visitation and foot-traffic attribution that tie spend to results.

HOW WE RUN IT

Four stages, one accountable partner.

Strategy

Audience, locations, timing and triggers built around where your customers actually live, work and travel, not a generic package.

Creative

Motion-first designs and dynamic variants: daypart, weather, event, language.

Execution

Programmatic buying, optimized as it runs.

Reporting

Proof-of-play and attribution you can act on.

PROGRAMS

Three ways in.

Program	Investment	Best for
Launch	from $5,000/mo	A single region and one clear objective. Your first measurable DOOH campaign.
Growth	$7,500 to $12,000/mo	Multiple zones and creatives, dynamic triggers, and monthly optimization reviews.
Destination	$15,000+/mo	Always-on presence, omnichannel retargeting of exposed audiences, and a publication tie-in.

Programs and pricing indicative. Final scope quoted per campaign.

“Is $5,000 a month actually enough?”

Yes. At regional rates it buys a genuinely credible, well-targeted campaign, roughly 400,000 to 600,000+ monthly impressions, plus the creative and the management. It is the right place to start, and the right place to prove it works before you scale.

BUILT FOR

Who we run DOOH for.

If your customers move through a place, DOOH can reach them there.

Tourism & attractionsDMOsHotels & resortsWineriesRestaurants & QSRRetail & multi-locationAuto dealersReal estate & brokeragesProfessional servicesEvents & entertainment

WHY CHAPTER SIX

Why run it with us.

We buy where your customers actually go, not wherever screens are cheapest. We work out which screens your buyers genuinely pass in a normal week, rather than counting everyone who happens to walk by, and how seasons, events and commuting patterns move them around. In Niagara we know that screen by screen. In Toronto, Calgary or Buffalo we build the same picture before we buy anything.
National and cross-border inventory. We buy across Canada and into the United States, so the campaign runs wherever your audience actually is: neighbourhood-level targeting in one city, a multi-province footprint, or the feeder markets your customers travel from, whether that is the next neighbourhood or eight hours away.
Creative that performs. A studio behind the buy, not just a media broker.
One partner, page to screen. Pair DOOH with the campaigns, content and publications around it, a full loop most buyers cannot assemble.

Not sure DOOH is right for you? That is exactly what the consult is for. We will tell you honestly.

Want to know whether DOOH earns its place in your mix?

Book a consult. If the answer is no, we will say so, and tell you where we think the money is better spent, even if that is not with us.