A monthly retainer that puts strategy, writing, design, web, social and advertising behind your growth, with a specialist on each part of the work.
You need a team that leads the plan, makes the work, and reports every month on what it returns.
Marketing is not one job. It is several. Hiring one marketer means asking one person to be a strategist, writer, designer, web specialist, social producer, media buyer and analyst. Nobody is expert at all of them. A fractional team puts an expert on each.
01
Salary, benefits, software, training and recruiting
One person’s strengths, and their gaps. Training is your cost and your time, the work stops for vacations, sick days and resignations, and you manage them. The cost is fixed, whatever the season.
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One monthly price, with tools and ongoing training included
A specialist on each part of the work. We keep skilling up so you benefit without paying for it, the work keeps moving, and we manage it while you approve it. Scale up or down with 30 days’ notice.
01
We agree the goals, the budget and what success looks like before anything gets made.
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Creative, content, campaigns and social produced against that plan, not invented week to week.
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Campaigns go live, performance is watched, and spend moves toward what is working.
04
A monthly read on what happened, what it cost, and what we are changing because of it.
Website builds and ongoing care are their own services, priced separately, so your retainer goes on marketing. When a site needs work, we build it at a fixed price, and a Website Care Plan keeps it updated, backed up and secure.
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Editors, designers, developers, photographers and media buyers, assembled around your project. You get the specialist you need when you need them, without carrying them year-round.
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Every account has a lead who owns it, so there is always one person who knows everything. Behind them the whole team is reachable. Keep it to your strategist if that suits you, or talk to the designer directly if that is faster. Real people either way.
03
Every tactic ties back to a goal you have named, and business results are the scoreboard. Before anything gets built we agree on what success looks like and how we will measure it, so the work has a target rather than just a deadline. If a tactic cannot be connected to that target, we will tell you rather than quietly bill you for it. And when the numbers say something is not working, we change it instead of defending it.
Where you sit depends on how many focus channels run at once and how closely we work together. Every plan starts by putting your marketing foundations in order, then runs on a 90-day roadmap. Three-month initial term, then month to month with 30 days’ notice.
Tell us a little about your business, and one of the team will follow up personally with the full plans and pricing as soon as possible.
Book a strategy session. We will tell you honestly whether we are the right partner, what we would do first, and what it would take.
Niagara Falls, Ontario
Working with clients across Canada and beyond.
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